Privacy Policy

This privacy policy is written in compliance with the Data Protection Act 2018, GDPR and any successor legislation.

We take the protection of your personal data seriously and respect your

This privacy policy describes how ElektraFire (hereinafter “we, our or us”) process personal data.

We maintain a high standard of data protection and security.
You, The Data Subject, will be a user of one of our electric fires which will be able to be operated remotely using a device with the Elektra Fire Smart
Remote application.

The information provided in this policy is clear and concise to make it easy to understand. Personal data collected directly from you or received by us from external parties for the purposes of making contact with you, with your consent, to promote, market the sale of, and sell our products and/or
services, is subject to this privacy policy.

What Information And Permissions We Use

We collect the following personal data when you use our application:

Location Service – This is required in order for the App to connect to
your Fire

WIFI – Allows the app to connect to your fire. We do not share your data with any external parties and do not collect or retain any of your data. If any data is obtained it would be for the purpose of troubleshooting any functional issues with the app and your device. Any data that is processed would only be done so with your consent which you provide when accepting the Terms and Conditions and this Privacy

We do not collect, obtain or process any sensitive special category of
personal data.

Agreements are in place with our data processor and partner companies to
ensure they also adhere to current data protection law and regulation, and appropriate security measures are in place. We do not transfer any personal data outside of the UK (EEA).

Your Rights

If you would like to withdraw your consent or if you have any questions
regarding your data please email
We will do our best to answer any questions and address any complaints but in the unlikely event you are dissatisfied with our response you can raise a complaint with the Information Commissioners Office (ICO).

Information Commissioner’s Office (ICO):
Wycliffe House
Water Lane
Telephone: 0303 123 1113

Any change to this Privacy Policy will be posted on our website.

Please check back frequently to see any updates or changes to our Privacy Policy.

General Data Protection Regulation (GDPR)
I confirm that I am at least 16 years of age or older

I have read and accept any End User License Agreement (EULA),
Terms and Conditions, Acceptable Use Policy, and/or Data
Processing Addendum, which has been provided to me in
connection with the software, products and/or services.

I have been fully informed and consent to the collection and use of
my personal data for any purpose in connection with the software,
products and/or services.

I understand that certain data, including personal data, must be
collected or processed in order for you to provide any products or
services I have requested or contracted for. I understand that in
some cases it may be required to use cookies or similar tracking to
provide those products or services.

I understand that I have the right to request access annually to any
personal data you have obtained or collected regarding me. Should I
make this request, you have agreed to provide me with a record of
my personal data in a readable format.

I also understand that I can revoke my consent and that I have the
right to be forgotten. If I revoke my consent you will stop collecting
or processing my personal data. I understand that if I revoke my
consent, you may be unable to provide contracted products or
services to me, and I cannot hold you responsible for that.

Likewise, if I properly request to be forgotten, you will delete the
data you have for me, or make it inaccessible. I also understand that
if there is a dispute regarding my personal data, I can contact
someone who is responsible for handling data-related concerns. If
we are unable to resolve any issue, you will provide an independent
service to arbitrate a resolution. If I have any questions regarding
my rights or privacy, I can contact the Information Commissioner’s
Office (ICO) using the contact details provided above.